Turn insights from Discovery into a performance roadmap that drives growth, backed by competitive intelligence and actionable timelines.
What Is the PPC Strategy Roadmap?
You’ve already done Discovery. Now let’s translate that into a bespoke plan. This offering is a one-time, high-value engagement where we take everything we learned and build out the campaign blueprint, timeline, and strategic framework that will guide your paid search growth.
It’s your custom map, built around your business strengths, weaknesses, market opportunities, and competitive context.
What’s Included
We’ll translate discovery insights into clear performance goals (ROAS, CTR, CPC, conversion rate) aligned with your revenue and growth objectives.
We’ll break down your ideal customer journey across awareness → consideration → conversion, and align campaign types and messaging to each stage.
We’ll recommend which search networks to use (Google, Microsoft, etc.) based on your audience, budget, and industry.
We’ll model your ad spend and recommend phased allocation by funnel stage, prioritizing high-return campaigns first.
Deliver a tightly organized keyword architecture (ad groups, match types) that maximizes relevance and minimizes waste.
We’ll provide headline + description themes, CTAs, and messaging direction keyed to funnel stages and your brand voice.
We’ll ensure your campaign strategy is fully aligned with offers, content, and landing page experience.
Choose bid approaches aligned with your goal (manual, target CPA / ROAS, etc.) + a negative keyword framework to block irrelevant traffic.
A roadmap for continuous A/B tests (ads, CTAs, landing pages) and when/how to evolve the campaigns.
A month-by-month or week-by-week plan that shows when we launch, test, optimize, and scale.
A walkthrough call where we present your PPC strategy, answer questions, and make tweaks before execution.
Why This Matters (Fixing Gaps)
Generic strategies often fail because they ignore your actual market, ignore how your offers convert, or don’t align with what your competition is doing.
This PPC Strategy Roadmap fixes those gaps: it’s not “one-size-fits-all.” It’s designed to reflect what we've learned from your business, your audience, and your goals.
When you launch campaigns based on this strategy, you won’t be guessing — you’ll be executing a plan built to outperform.
Who Should Do This
- Businesses ready to move beyond campaign tweaking and get a cohesive growth plan
- Teams with fragmented PPC accounts or inconsistent messaging
- Brands that want confidence before investing heavily in execution
- Companies that want fewer surprises and clearer ROI
Partners & Certiifications
Investment & Guarantee
One-Time Strategy Fee: $699*
* This is a standalone engagement.
* 100% of this fee can be credited toward your first month of PPC management if you move ahead within 30 days.
Note: PPC Discovery must be completed before starting the PPC Strategy with a roadmap. PPC Discovery is a one-time project.
Bonus: After you approve the strategy, we’re happy to manage its execution so there’s continuity from planning to scaling.
Next Steps
- Click the “Get Strategy Roadmap” button
- Fill out our brief intake form so we have your discovery data and current state
- We’ll schedule a strategy session and build your custom plan
- You get your roadmap + presentation, ready for launch