Before you invest in a full website design and development project, it’s critical to ensure your team, stakeholders, and marketing partners are aligned on purpose, priorities, and the path forward. This Website Design Strategy takes the insights gathered during the discovery phase and transforms them into a clear, actionable roadmap that guides your investment and maximizes results.

Uhrig Construction - Device Mockup 2

What’s Included: The Strategy Phase

This step bridges discovery and development ensuring the final design is not only visually appealing, but also rooted in business goals, user behavior, and performance needs.

Your tailored Website Design Strategy will include:

Goal Setting & Purpose Definition

Clarify the core purpose of the site (lead generation, education, eCommerce, etc.) and key business objectives.

Information Architecture & User Journey Planning

Structure the site in a way that reflects user needs and priorities, ensuring intuitive navigation.

 

Conversion Path Mapping

Identify CTAs, landing pages, and key conversion paths to drive measurable results.

Wireframe Concepts & Design Priorities

High-level wireframes or sketches to visualize layout, structure, and content blocks.

Content Needs & Messaging Alignment

Define what content is needed, what can be reused, and how it should support user engagement and SEO.

Technical Considerations

Choose the right CMS, integrations, SEO foundation, and scalability requirements.

Timeline & Budget

Outline the project roadmap, estimated duration, and budget parameters for the full design and development phase.

Deliverables

You'll Recieve:

A 30-minute presentation of your website strategy
A documented strategy roadmap PDF
A content checklist for internal or external teams
A clear timeline and budget estimate

Pricing
$499 (Flat Rate)

(Applies as credit toward your full website design project if you move forward with DaBrian Marketing)

Next Steps

Start with confidence. By investing in this strategy, you reduce costly redesigns, streamline decision-making, and set your team up for success.

Discovery + Strategy + Development = Better Sites