Get A Website Design Strategy That Delivers Marketing Results

A successful website is responsive on any device and generates leads for your business. A website development strategy is the key to making your website successful. The website development strategy will help your business set clear goals for a new website, understand your user behavior, which empowers you to improve your website, solve your design problems in order to increase ROI, and help you to better connect with your customers.

DaBrian Marketing Group is more than a website design firm. We focus on our four pillars, one of which is strategy. When we strategize and plan for your marketing future, we develop a plan to ensure success. With a background in search and analytics, we have a talent for collecting data and using it to craft the perfect strategy for your website. Data from your industry, your company, and your target audience paired with our expertise in the components of a successful website, all but guarantees your success.

With a website strategy you will:

• Step out of the tunnel vision and into the big picture to connect your business goals with the plan for your website
• Build a loyal customer base that will grow your business
• Establish credibility online and become the authority to your target audience
• Improve efficiencies and integrations as you scale your business and online presence
• Streamline customer services, sales, and marketing campaigns to create efficiency
• Optimize your website for the greatest visibility in order to attract new customers
• Be provided with the information and insight required to create a site that delivers results

Smart Goals Setting

The first step in creating a comprehensive website strategy is deciding what you want to achieve. Here you will state your goals, what you need to provide to your audience in order to reach those goals, and what will lead to conversions (leads or appointments). Once those goals are clearly defined, you will make data-driven decisions about each website component.

When crafting each page of your website, you will work to look at them from your audience's perspective, ensuring they can do everything they set out to do on any device they choose, thereby increasing your opportunities for leads or sales.

User Experience (UX) Research

A satisfying user experience is vital. You must know what challenges and questions your audience has in order to meet those challenges and answer those questions. View your website and their lives through their eyes. 

Then, you will better understand any issues they have when on your website. User experience research does just that. Successfully conducting UX research includes having the proper research process and methods. 

Once you know the questions they have and understand the challenges they face, you are prepared to start your research. Here, you are ready to decide on the best research method. There are several from which to choose, divided into qualitative, observational, and quantitative research methods.

Qualitative Research
helps you understand their behaviors.

This will be conducted through:

• Interviews
• Surveys
• Chats
• User Testing

Observational Research
allows you to discover elements in your website that users are more apt to interact with.

This will be conducted via:

• Click & Scroll Heatmaps
• User Recordings

Quantitative Research
determines what they are doing while on your website.

This will be conducted with:

• Website Analytics
• Event Tracking
• Funnel Reporting

Once you've assembled all of this data into one report, you will analyze these findings so you may discern their patterns and implement the correct elements that will create the perfect user experience on your website.

Buyer Personas

Buyer personas provide a better understanding of your users and how they make decisions. Also called marketing personas, they are your brand's ideal customers based on market research and customer profiles. With buyer personas defined, you will provide relevant content and craft your website in a way that will flow, boosting visitor engagement. 

You will guide the buyer journey and any other customer aspects with personas in mind. They offer the opportunity for your entire team to work cohesively. Each division will know the profile of your ideal customer, allowing them to act accordingly.

Sales
Your sales team will better qualify leads, communicate effectively with customers, and understand their needs.

Marketing
Your marketing team will create the right content to answer the questions of, and address the needs of each persona.

Design
The design team will develop and maintain a website that flows intuitively for your personas, leading them through the journey.

Jobs to Be Done for Web Design

This helps to explain user motivations and desires. The object is to understand your customers desired outcomes. For example, your customer comes to you for a razor. They are buying the razor for a clean shave that boosts their confidence and makes them feel more attractive. 

Your product or service to help them complete a certain type of job. Once the customer makes the purchase, your product or service must complete the job and achieves the desired outcome.  It helps the customer make progress!

Inventory of Content 

DaBrian Marketing Group takes your content inventory very seriously. Making an inventory of all articles, videos, and web copy shows you the gaps so you can fill them as a part of your website strategy. After making the inventory, assess it all then decide what should be kept and what should be thrown out. 

Doing so allows you to better organize your website menus, the information on the site, pages needed, and any information that should be added to your footer.

Storytelling Plan

Keeping in mind all of the pages in your inventory and those yet to be added, you will decide the content for each page. This content will depend upon the goal for that page, however all pages should be a cohesive part of one and the same story. Each page should tell what your brand offers, explain how life is better with your brand, and how people can buy into your brand.

On each page, decide what information your users will need when they take their next step. You'll then figure out how to move them to that next step. To do this, you'll ask:

• How did the user get to this page?
• Why did they come to this page?
• Where should they go next?
• What information do I need to provide them so they are encouraged to make that next step?
• How can I clearly state what that next step is?

Customer Journey Mapping

Once we have your buyer personas defined, as well as the path for your content and messaging, next up is to outline what your users will experience on the website. This begins with their interactions from the first point of contact and ends with the sale and beyond. You'll first identify critical interactions along the path at each stage. Isolate their feelings at each stage, their questions, and their needs and motivations.

Your Customer Journey Map should hit all stages of the buyer path: Awareness, Consideration, Decision, and Post Purchase.

Ensure that your map considers each phase, all personas, and the channels from which these personas came.

Our Approach to Website Design & Strategy Development

We start by collaborating with you, getting to know your brand and your current efforts. We will review your keyword strategy and your site map. Our team will develop digital marketing and website strategies that will build your brand trust, credibility, and authority. 

Your plan will include distinct calls to action that grow conversions and sales. Your competition is also reviewed, and we use this information to differentiate your business from the rest of the industry. We will set milestones for the project.